Thomas,
You can edit the EXIF information to add the what/where/when. This information will then be embedded in the jpeg file. As long as the image editing program doesn't strip the information out, "save for web" is a typical action that wil remove it, then it should stay with the image file regardless of the application used to view it.
You can edit the EXIF information using Photoshop, I think it's file -> properties, but I'm not certain off the top of my head.
Duncan
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