I recently recall a conversation with someone in respect of various media cards. It could be one of those urban myths I'm not sure but he took great delight in informing me, like PC processors there are only a few companies who manufacture the cards and then badge/label them accordingly. So off the same production line Jessops cards may be sitting next to Fuji's etc.
It's a bit like the sport top syndrome, you can choose to pay a premium price for the luxury of advertising, (i.e. wearing), a branded/logod spots top...
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