Lucinda's work was all very good. However, with a lighting set there are many thousands of photography students who could be tought to produce similar. It all lacked depth and substance to be a 'personal project'....Great commercial work tho, but to be brutally honest, they were pretty pictures and technically excellent...nothing different, and nothing more.
Which is why, as I understand it, the other finalist (Liz) Alcoholism project won through. Technically, some of the pictures are not that outstanding, but technique can be mastered, and those are easier to pick up than ideas and projects with depth. I'm sure she will come up with other ideas and projects, she generally had more to say and had more depth behind her eyes than the younger Lucinda.
However, am I being cynical when I see that the winner's style is much more like Martin Parr's reportage work..who also just happens to be one of the judges