[Joe]

Rollei always use to be such a well respected name.
As well as marketing some top notch medium format kit, as seen in the photo in the link, unfortunately for some time now, their brand name has been put on numerous low quality 'budget' digital point n shoot cameras. Only the other week I saw a 10mp compact digital camera on 'Ideal world' shopping chanel, it had the Rollei name on it "So you know the lens quality is going to be just great with this one".....only, it looked suspiciously like the Aiptek branded cr*p sold as stocking fillers for peanuts one christmas at Jessops. Truely dire, and not much to worry some of the better quality camera phones!
Pretty much the same has happened to other big names of the past, for example, Vivitar and Carl Zeiss.
I would not be at all suprised if we see other name licencing being sold to electronics giants. Maybe names like Hasselblad and Sinar? (tho I think the former are doing very well at the mo?)

It's a real shame, and so sad when a big name goes bump. But one has to wonder and ask the question of where the company was headed, some time ago.