Looking for your thoughts and ideas new business venture
It is rather frustrating when you spend time canvassing your photography portfolio up and down the main street. Having got the names and addresses and phone numbers if 40 potential customers, next step, you book them into your diary. In the first 2.5 weeks of business I achieved 28 bookings. This number includes some previous customers.
The dilemma being, the day before the shoot the majority of people are rescheduling their appointment or choosing to ignore me.
I need my customers to want to book in because they don't want to miss the offer and high quality service. I certainly need to consider how to best target my customer base? Promotion, Promotion?
Lastly, I am not a snap photography and not in the position to want to offer free shoots. This is exactly what my main competitor is doing. I seek to position myself at the higher end of the market.
If anyone can give my food for thought it would be much appreciated. Living in a remote is of Scotland and a sole photographer, I thought the best way to learn is to join a forum and discuss my ideas.
Look forward to your feedback.
Regards
Alison
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