Hi Alison,
Marketing; where to pitch yourself?
There is a proven train of thought in many aspects of business whereby instead of being competitively priced you dramatically inflate your prices; not double, probably quadruple that of your competition.
Think of it yourself; you see an item that's quadruple the price of the next similar thing on the shelf & you think 'that must be good'. It also then has a 'snob' value; becomes almost 'designer'.
You sound confident in your photographic abilities; would it be worth trying this approach? You'd be able to spend more time per customer therefore portraying a better more personalised service & you'd make more profit which you could invest in better gear than your competitors.
I'm not saying this is the way you should go; it's just a different perspective.
Hope it helps,
Al.
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Educated at Cambridge...............(Street Junior School)!
The more people I meet the more I like my dogs! 
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