[robski]

Benjamin

I see this advert as just another cost cutting exercise.

I think what you have been describing in recent posts is the general decline in the printed Newspaper and Magazine market.

A few snippets to illustrate

"Marie Claire lost 4.8% of its circulation in the six months to December 2008 compared to the same period in 2007"

"The number of pages of advertising in 2009 have fallen 20% for the February, March and April issues, the Vogue publisher, Stephen Quinn, said. First 6 months of 2008 Vogue showed a 6% drop in circulation."

I work for a company who supplied equipment and software to the Newspaper industry throughout the world. I know all too well how the industry has declined and resulting in myself being made redundant in November.

It appears Broadsheets are trying to maintain standards but there has been a huge drop in standards on many of the tabloids and free sheets. Often you can see a very low quality image on the front page taken with a mobil phone. No doubt they paid next to nothing for it, if at all.

Can you imagine the next copy of some top fashion mag with a catwalk shot taken with a mobil phone!!!!