Quote:
Originally Posted by robski
Who is to say that high end fashion will be fashionable in 20 years time.
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Fashion, by its very nature, will always be fashoionable. the industry survives on creating the perceived need to be constantly changing. Pandering to human vanity and the desire to be seen to be a trend setter will, perhaps unfortunately, always be with us. The nature of the products in question may change, but there will always be a need to promote the latest line of fashionable clothing, it is the very lifeblood of the whole sector. For this reason, I think there will always be a need to produce promotional material, in some form or another. How can people know what they have to be seen to be wearing if they are not exposed to the great marketing machine of the industry?
Fashions are created by the designers and promoted by the media as the thing that followers must be seen in. The cult of "celebrity" in recent years has only helped promote the need to be seen as emulating certain idols. Some fashion photographers may well shift to being more akin to papparazzi, but the designers still need to promote their wares to the masses to show how cool they are.