Shoot raw, as nirofo says, you can always make a jpeg from a raw whenever you like, you can't go back the other way. I used to be a die-hard jpeg shooter "life's too short for raw". Since discovering the extra latitude that raw gives you, I now regret not having many of my early pictures in raw as I cannot now process them the way I would like to.
If a total stranger in a bar sat next to you and started spouting about how he knew everything about photography would you give him much credence? Ken Rockwell should be regarded in the same way. Just because he's got an opinion and is a good self publicist, doesn't mean you should agree with him.
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