Ha ha, no worries. To be honest i didnt read too much into anything as i didnt really read the words first. Im the guy that sees click here and does hence what i did first and then read what you had said.
Im in creative marketing so when i look at something i really analyse it. I have to be creative as my clients as at the forefront of technology and are constantly striving to break new ground and therefore so do we. Whenever i approach a new project i always set an agenda and have a target as to my end aim. When you are working with a company like Mclaren or Lotus F1 you have to be crystal clear. I love the concept of your project but it seems to be lacking in visual drama. I dont want to sit with my nose against a monitor trying to work out what a tint character is doing. There is as i say some lovely and clever little touches to the video but the majority should be exactly that, not a minority. The best piece of marketing of late i saw was from Nokia for the Lumia ft deadmau% on the side of Millbanl tower. If you havent seen it, check it out. Now to me that was both clever and visually stunning although is ever so slightly too long but hey?
But i always appreciate everything that goes into a project and you cant always get it right, although it helps when you have a hard nosed client!!!
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