Thanks for that link, YT.
I don't know if there is any marketing down here, llet alone if it is any good or not. But the Pentax name endures: everyone who knows anything at all about cameras recognises the Pentax name, and still associates it with good, solid, reliable, value-for-money SLRs. Or at least that's the impression I always get, perhaps skewed a little by my own opinion - which is quite ill-informed: I've never owned one!
A heap of people still have Pentax film SLRs, mostly unused in cupboards now, and that presents a wonderful opportunity for the company - the chance to sell to all those one-time regular Pentax SLR users who now rarely touch the big camera anymore and just use a little digicam for most events. The hassle and delay and expense of film cameras sees to it that many people use the digicam instead - I'm talking about people who use a camera maybe monthly if that often now, not the keen ones who use it regularly and are likely to read and post here - and it seems to me that they are the ones Pentax should be aiming for with the K100, the ones who could be temped back to a "real" camera once the asking price drops close to ... oh ... say $500US ... Ones who are using a digicam at present and miss the control and flexibility they once had with their 10 or 15 year old film SLR. I guess I'm talking mums and dads. And the people they talk to, such as their children ....
Hmmm .... maybe Pentax ought to offer me a job as their advertising director.
(Stop dreaming Tannin and go to bed. It's after midnight here and it's a working day tomorrow. Have to go to the office and do something about making some $ to pay off the credit card that got comprehensively destroyed at the camera shop. Again!)
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