This might sound obvious but, concentrate on what you are seeing through hte viewfinder before you press the button. Take your time to really look at what is there rather than "press and hope". If there's too much sky, then tilt the camera down a bit. If the people look distant, get in closer.
It's all too easy to see what you want to see rather than what's really there. Look around the whole frame and really think about the composition before you press the button. Your attention will naturally be drawn to the parts of the image that you are interested in, it's difficult at the time to look at the bits you'll see afterwards.
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