I can only assume that Jessops don't really care about selling memory cards, so they just pitch them at a high price and hope they pull in a few customers. I guess the problem with these cards is that the prices fall each month, sometime dramatically, so in order to make a profit you need rapid turnover, to avoid being stuck with stock that cannot be sold without a loss. So you are serious, and sell lots at competitive prices, or you only sell a few but at high prices. Jessops take the latter route.
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