The main driving force is going to be machines with dual/quad/oct-cores and large amounts of memory. At least the customers of our software are starting to require more than 3GB of ram available in XP. The downside is that not all applications are going to be able to use the dual/quad-cores effectively. You may be able to transcode a video faster as you could split the file into 2:4:8 parts and certain game simulations will run faster.
A lot of the "doing two things at the same time" ads are so much hype, though it may mean that your mp3 player doesn't stutter whilst you're tweaking a 24 megapix photo.
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